Trade Resources Company News Paperjam's Brief Was to Create Packs Looked Luxurious But to Do This 'on a Budget'

Paperjam's Brief Was to Create Packs Looked Luxurious But to Do This 'on a Budget'

Paperjam Creates ‘Luxury’ Packs for New Chocolate Range

Belfast-based design firm Paperjam Design were approached by charity group Autism Initiatives to create a brand for their new social enterprise, Chocolate Memories.

According to Paperjam, the brief was to create packs that looked luxurious but to do this “on a budget”.

Paperjam Creates ‘Luxury’ Packs for New Chocolate Range_1

Paperjam said it designed a range of boxes “that were practical for production, elegantly designed and showcased the product beautifully”.

Paperjam Creates ‘Luxury’ Packs for New Chocolate Range_2

It also said that it used “an art deco inspired typeface and a subtle colour palette to accentuate the elegance and decadence of this more sophisticated product, elevating it to a premium brand”.

Source: http://www.packagingnews.co.uk/design/new-packs/paperjam-creates-luxury-packs-for-new-chocolate-range/
Contribute Copyright Policy
Paperjam Creates ‘Luxury’ Packs for New Chocolate Range