Ohio-based marketing firm, the BOFFO Beverage Group, has launched Blue Shepherd Vodka Ultra-Premium Vodka to toast its law enforcement community.
Blue Shepherd Vodka is one of the few to enter the ultra-premium beverage market as a 100% corn based product that is Naturally Gluten Free, while being distilled 6 times during the fermentation process. In addition, there are no additives or sugars introduced during the state of art process.
BOFFO Beverage Group CEO Brian Pearson said: "We are pleased to announce the strategic roll-out of Blue Shepherd Vodka for the upcoming holiday season.
"We understand the premium spirits business and know how important it is to develop something unique for the consumer. The exceptional bottle design portrays, a brilliant embossed silver star, set off by a deep rich blue background.
"The unique design element also allows us to develop alternative configurations for the new product lines while remaining creative and diverse."
Priced at $29.99 for 750ml, Blue Shepherd Vodka will commence it's on premise campaign in October 2016, targeting large population and trendsetter cities including Atlanta, Chicago, New York, and Los Angeles.
The off premise shelves will be filled as well with the initial targeting of large chains such as Binny's and Total Wine & More.