Cracker Barrel Cheese is launching Macaroni & Cheese in four varieties.
New Cracker Barrel Macaroni & Cheese is making its presence known in the boxed dinner aisle and has launched a creative campaign centered on its award-winning taste.
"Cracker Barrel has such a rich history of cheese-making, known and loved for its smooth creaminess and bold sharpness," said Johnni Rodgers, Brand Manager of meal solutions at Kraft Heinz. "A natural next step was to combine our award-winning cheddar with macaroni - bringing a premium and authentic offering to the boxed dinner aisle."
Cracker Barrel Macaroni & Cheese is now available at major retailers in four decadent varieties:
Sharp Cheddar Macaroni & Cheese
Sharp White Cheddar Macaroni & Cheese
Cheddar Havarti Macaroni & Cheese
Sharp Cheddar & Bacon Macaroni & Cheese
The Cracker Barrel Macaroni & Cheese brand will launch a creative campaign called "Award Winning" on April 11th across TV, digital, social, and in-store.
The campaign uses the honored cheddar's 60-year award-winning history to focus on the idea that Cracker Barrel cheese outranks other awards - from dog shows to spelling bees - showing the most important award is an award worth eating.
