KeHE Distributors, a US-based distributor of natural & organic, specialty & gourmet, international & multicultural and fresh products, has launched new branding.
The new branding is part of the company's commitment to be the preferred supply chain partner in the food product distribution.
According to the company, the new logo features a multi-color globe that depicts KeHE's three areas of product expertise - natural & organic, specialty and fresh.
Commenting on the development, KeHE Distributors president and CEO Brandon Barnholt said that new branding is expected to boost the scope of sales, marketing, product assortment, and supply chain expertise of the company.
"Nothing in our day-to-day relationship with supply and retail partners will change. The same team of professionals that serves these partners today will continue to serve them tomorrow," added Barnholt.
Meanwhile, KeHE will continue to sell the natural and organic food products, under the name of Tree of Life across Canada and US.
KeHE Distributors provides natural & organic, specialty & gourmet, international & multicultural and fresh products to over 30,000 retail customers in the chain grocery, independent grocery, natural food store, and niche specialty retail channels throughout North America.
