Heineken has unveiled its latest global campaign, ‘Cities of the World’, aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TV ad, on-line activation and special edition Heineken bottles
To celebrate the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally.
“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out (FOMO) on the best ones,” said Gianluca Di Tondo, senior brand director Global Heineken Brand.
Following the global launch of ‘The City’ TV ad and ‘Cities of the World’ campaign, local activations will commence in more than 100 countries, beginning with the US.
