LiveWire Ergogenics, a US-based developer and distributor of consumable energy supplements, has expanded distribution of its chews throughout the North East of the US.
The LiveWire Energy chews are available at select Tedeschi Food Shops and Nouria Energy owned Shell stations.
The company stated that promotional support and sampling program is provided by its local brand ambassadors Scott and Randy Weiner.
LiveWire CEO Bill Hodson said that the feet-on-the-street program ensures instant feedback from the company's customers that is invaluable in driving sales at the retail level.
"Our strategy of being in front of the customer through a direct sampling program is much more cost effective than traditional media. This same strategy will be implemented as we add locations nationwide," Hodson added.
LiveWire Ergogenics was formed in 2008 and its products are available for purchase at thousands of retail outlets across the nation.
