The Adelaide Football Club is pleased to announce that .
PUMA is one of the world's leading sportlifestyle companies who design and develop footwear, apparel and accessories.
As a positive and creative brand, they are committed to working in ways that contribute to the community, supporting all aspects of sport.
Crows CEO Steven Trigg said the Club is proud to have them on board.
"PUMA is one of the world's premier sports and apparel brands and we're very proud to announce that they've joined the Adelaide Football Club team," he said.
"We hope to form a long term partnership with PUMA as we embark on our transition to playing at the world class venue of Adelaide Oval in 2014.
"They are one of the best in the business and together we strive for success."
PUMA's philosophy of putting life into sport and sport into life has been realised through their partnerships with premier sporting teams including Italy's national soccer team, Ferrari F1 team and high performance athletes such as six time gold medallist, Usain Bolt.
PUMA have a proud history of over 30 years sponsoring both AFL teams and marquee individuals.
Paul Mendel, General Manager Puma Australasia, said: "PUMA is a committed supporter of Australian sport and is proud to announce the newly formed partnership with the Adelaide Football Club.
"The Adelaide Football Club, like PUMA have a proud heritage of success and all at PUMA are excited and look forward to sharing the success in the 2013 campaign and the years ahead."
The brand new range of Puma merchandise is available now in store or online at CROWmania and will be exclusive to this store for the month of November.
On Wednesday 21 November, AFC and Puma will host an event at Rundle Mall to celebrate the new partnership and showcase the exciting new Puma Crows apparel range with sponsored players.