Indian automobile major Mahindra & Mahindra (M&M) will launch a compact SUV called ‘Mahindra TUV300’, developed under project code U301.
Claiming to have drawn the design from battle tank, the new vehicle features raised shoulders, high front nose, flat roof, high ground clearance, and straight bonnet. It will be powered by the advanced mHawK engine.
M&M executive director Dr Pawan Goenka said: "Today, Mahindra has the strongest equity in the SUV segment in India.
"In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters.
"I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra".
The Mahindra TUV300, stated to be an all-new SUV platform, has been developed in-house by Mahindra design team. It was carried out at Mahindra Research Valley (MRV) in Chennai.
M&M automotive president and chief executive Pravin Shah said: "The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources.
"The vehicle will be manufactured at M&M's future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence".
