Mothercare has broadened its multi-channel offering with a new app that's chock-full of bells, whistles and other potentially useful features.
Billed as 'the smart, must-have companion for busy new mums and mums-to-be', the free iPhone-only app's features include:
Browsing with full product details, multiple images and zoom, product videos and customer reviews and ratings.
A barcode scanner to view images, videos and additional product details in-store.
Source:
http://www.toynews-online.biz/news/37971/Mothercare-launches-comprehensive-shopping-app