Nvidia has offered price cuts for several of its graphics cards including the GTX 660 and GTX 650Ti Boost and will soon release an upgraded GTX 760, targeting AMD's Radeon R9 280X, according to sources from graphics card makers.
Meanwhile, AMD has announced pricing for its R9 and R7 graphics cards. The Radeon R9 280X with 3GB memory is priced at US$299; the R9 270X with 2GB memory is at US$199 and 4GB memory at US$229; the Radeon R7 260X 2GB US$139; the Radeon R7 250 US$89 and the Radeon R7 240 US$69.
The sources believe Nvidia may reduce its graphics card prices again in November.
Source:
http://www.digitimes.com/news/a20131009PD215.html