Dairy producer Arla Foods UK has selected StayinFront (UK) for mobile field solutions that will provide the food company with visibility and insight to improve its operations.
With the help of StayinFront Consumer Goods mobile solution, Arla will be able to direct and maximize field activities and oversee all of its retail execution needs.
The company's front end sales representatives can also perform retail activities and collect targeted information using iPad tablets.
StayinFront TouchCG enables the dairy producer to access and analyze existing market data and develop strategies to drive business in store.
Arla Foods sales optimisation team Controller Phil Burliegh said StayinFront EdgeCG and TouchCG offer the company the control, flexibility and functionality to make a big step forward in its in store activities.
"The user interface is easy to use, the analytical power is excellent and StayinFront's considerable Consumer Goods knowledge made for an easy decision," Burliegh said.
