British multinational alcoholic beverages company Diageo is trialling non-alcoholic beer Guinness Zero in Indonesia.
Non-alcoholic beer has gained traction in Indonesia following the government's ban on sale of beer in convenience stores as part of public health measure to control excessive drinking.
Diageo president for greater China Sam Fischer was quoted by Bloomberg as saying that the government's decision to ban the sale of beer in conventional store has created "some disruption", and hence, the company came up with the non-alcoholic version of the Irish stout.
Diageo has introduced new types of beers including Guinness mid-strength stout that has low alcohol level than the original beers to tap into the markets where there is more demand for such drinks.
Meanwhile, Diageo eyes 5% sales growth in China within the next 10 years. A sorghum-based spirit has been accounted for more than half the value of alcoholic beverages sold in China, reported the publication.
Fischer added: "We need to infiltrate the meal occasion. If we're going to be successful in China we need a portfolio that sits with Chinese cuisine every day.
