Surya is set to introduce a significantly expanded outdoor product offering at the 2014 International Casual Furniture & Accessories Market, to be held September 16-19 at The Merchandise Mart in Chicago. Featuring a range of coordinating accessories across multiple categories along with high-performance materials, the new offering will make it easy for end consumers to achieve a complete and cohesive look for their outdoor living spaces.
In addition to debuting several hundred products within its existing outdoor categories (rugs, pillows and poufs), Surya is launching a number of new categories, including outdoor lighting, mirrors, ceramic planters, garden stools, hurricane lamps and candle holders in a variety of rich textures and finishes. Styles range from global-inspired designs and overscaled tropical motifs to solids, stripes and geometric patterns – all available in vibrantly-hued warm and cool color palettes for convenient mixing and matching.
The brand’s new pillow and pouf collections are constructed of premium fabrics, including Sunbrella, to bring style and comfort to outdoor spaces while providing superb weather resistance and durability. Several innovative rug constructions, such as a crocheted look typically seen only in indoor rugs, will be on display, as will a new outdoor collection from HGTV design personality Candice Olson.
“As consumers spend more time outside, they are looking for accessories that will enable them to create inspired outdoor living spaces that complement their indoor spaces,” said Satya Tiwari, president, Surya. “As with our indoor offerings, our goal in expanding our outdoor line is to simplify the shopping experience by providing a single resource for coordinating outdoor accessories. In addition to offering a broad range of fashion-forward products, we will provide sales and merchandising tools to help retailers grow their outdoor business. We look forward to extending our reach in this important segment.”
Surya has created a dedicated team to promote and sell its expanded outdoor line, including casual furnishings industry veteran Jim Levine, who was recently brought onboard to head the outdoor initiative, and a group of regional sales representatives who will target specialty outdoor retailers throughout the United States.
