Forward thinker and successful entrepreneur, Robert Ehrlich, has leveraged decades of cutting-edge snack food technology, innovation, and experience to launch his latest venture.
Vegan Rob's has been created to take the stigma away from 'vegan' and bring it to mainstream American life. Ehrlich's over 30-year history in the snacking industry catapults his passionate vision to lead a vegan movement, meeting the growing demand for healthier, vegan options.
"Wellness snacking is key to our Vegan Rob's message. We have studied and taken strongly into account the psychological stress and anxiety reducing properties of the crunch in creating Vegan Rob's," says Rob Ehrlich. "The team we've assembled at Vegan Rob's is fully committed to bringing this movement to life and our corporate culture embodies a well-seasoned team working in harmony to build this exciting brand."
Vegan Rob's believes that the puffs market is untapped and ripe for disruption. Using plant-based seasonings that are totally unique like every person, Vegan Rob's is creating snacks in a wide range that emotionally connects with many consumers who have grown up with Ehrlich's brands.
The distinctively tempting flavors provide bold taste, natural ingredients, and sustainability. Two new digestive friendly snacks have been added to the unique line-up; Probiotic Cauliflower Puffs, crafted from organic, ancient, whole grain sorghum and Asparagus Chips, fortified with TerraVia algae and phytonutrients.
"My mother has an expression to 'Live & Enjoy' and we take this to heart with Vegan Rob's," added Ehrlich. "As we grow the brand, we'll look to create our cause marketing programs centered around supporting Alzheimer's charities as it's a cause that's near and dear to my heart."
We strongly anticipate Vegan Rob's to be one of the fastest growing snack food companies in the United States. As the brand hits the market, they are already leaders in the chickpea and green pea based snacks. Ehrlich's goals are simple: to make plant-based products of this green Earth, with a taste that's out of this world!