Chinese Internet services firm Baidu is planning to enter the driverless car segment later this year with its own version, marrying computer technology with artificial intelligence.
The self-driving car, with which the web behemoth intends to enter the fray, will draw upon the 'big data', Baidu Map AI and Baidu Brain to forge a human-like experience, media reports said.
Backed by 20 billion parameters, Baidu Brain can store pieces of information and kick off the thought process.
The move is not new as Baidu had undertaken similar initiatives in the past with the BMW for coding a semi-autonomous car technology.
Riding high on Baidu Brain backed by its artificial intelligence, quick decision could be taken while belting down the road. The system has been specifically devised for averting road mishaps.
The initiative by Badidu comes in the wake of search engine giant Google's experimentation with its driverless cars in the US and is expected to add a new dimension to the ongoing debate over safety of such vehicles in the light of road mishaps.
Recently, Google co-founder Sergey Brin backed driverless cars and favored the release of accident reports about crashes involving its robot cars. The number of incidents involving Google's driverless cars has reached 12 after having covered over 1.7 million miles in last six years.