Back Yard Burgers, a US-based franchise chain of quick serve restaurants, has introduced a meat-free offering, Bold and Crunchy, just in time for the Lenten season.
The new fish sandwich is a crunchy tortilla-crusted tilapia fillet, topped off with a blackened creole mayo and served up on a bakery-fresh toasted roll, said the company.
The new menu will also include a new Spicy Chicken sandwich, which is a tender chicken fillet seasoned with a kick.
Both sandwiches are available as a combo, including a regular fry and drink. Spicy Chicken sandwich combo is priced at $4.99 and the Bold and Crunchy Fish Sandwich Combo is available at $5.99.
Back Yard Burgers chief marketing officer Monte Jump said that Bold and Crunchy Fish Sandwich is the first fish sandwich the company has introduced.
"We believe that we are offering our guests the best fish sandwich in the marketplace," added Jump.