Carhartt, a US-based work wear brand, has partnered with New Holland Brewing, a US-based maker of craft beer and spirits, to produce a new collaboration beer.
According to the clothing brand, the new beer is crafted to celebrate its 125th anniversary as clothing manufacturer and pay tribute to the working people who wear the brand.
Under this new collaboration, both companies will work together throughout the process including concept, Michigan-made ingredients, brewing, packaging and distribution. The new brew will be available for sale in fall 2014.
As the project develops, Carhartt and New Holland will share their story throughout 2014.
Carhartt's marketing vice president Tony Ambroza said: "Not only do we share a home state, but we share a similar mission to serve those who believe in superior craftsmanship, products worth reaching for and experiences that last a lifetime."
Image: Carhartt and New Holland Brewing will produce a new collaboration brew. Photo courtesy of New Holland Brewing Company.
