Beverage can manufacturer Rexam has collaborated with Russian brewery Efes Rus to develop a limited edition 500ml can for Euroleague basketball event.
The new can design features eight colour high display (HD) printing to achieve a better quality photographic finish.
Efes Rus beer cans, which are manufactured at Rexam's Naro-Fominsk plant, will be available to consumers in the Russian market until June 2014.
Efes Rus marketing manager Natalia Elokhina said Rexam has provided the support throughout the whole process of making new cans.
"The photographic quality of the cheerleaders featured is extremely realistic; the beverage can is also an increasingly popular format amongst our target demographic of young adult males," Elokhina added.
Source:
http://beverageproducts.packaging-business-review.com/news/rexam-efes-rus-develop-limited-edition-beer-cans-250214-4183564
