Carte Blanche Group is ramping up its marketing activity for the Tatty Teddy and My Blue Nose Friends toy range, teaming up with kids' online swapping and trading community, Swapit.
An online campaign will run from Easter for six weeks, reaching over 800,000 users on the site.
It will include a dedicated Tatty Teddy and My Blue Nose Friends branded area, including a number of activities, video content, special sneak previews and updates. There will also be competitions to win a range of prizes, including interactive plush and craft products from Flair.
A character treasure hunt will also see kids scouring the Swapit site, tattyteddytoys.com and kids TV sites Pop and Pop Girl, to find hidden Tatty Teddy and My Blue Nose Friends characters to win Swapit points.
The activity with Swapit will coincide with the launch of the new Tatty Teddy spring/summer 2013 TV ad campaign by master toy licensee, Worlds Apart. This will run across key satellite and terrestral kids channels.
