Alcoholic beverages firm Diageo has released two variants of Smirnoff vodka brand.
Smirnoff is now entering the cider category with two fruit-flavoured vodka-spiked ciders.
The ciders will initially come in two flavours, Raspberry & Pomegranate and Passionfruit & Lime.
Smirnoff Cider will have price tag of £1.99 for the off-trade, and a recommended retail price of £4.50 for the on-trade.
The ciders are due to be available from August this year in a move the company expects will take cider to the next level.
Diageo GB innovation commercialisation manager Claire O'Neill said: "There have been a number of innovations into the fruit cider category over the last few years, and as the market continues to grow in both the on- and off-trade channels, we still see that there is potential to grow the category even further.
"By entering into the fruit cider category under the strength of the Smirnoff brand name, and with two original flavour offerings, we're confident Smirnoff will take cider to the next level."
Smirnoff's move into the cider category follows the launch of Pimm's Cider Cup last June. It became the number one selling cider innovation after eight weeks in the category.
