Lindt & Sprungli has launched a range of "decadent" filled chocolate bars in the UK.
The Creation bars are available in four flavours: Divine Hazelnut, Velvety Vanilla Almond, Sumptuous Dark Orange and Luscious Caramel.
Lindt said it hoped the bars would "take advantage of the continued success" of its bars. It cited Nielsen data for the week ending 16 June that said Lindt was the fastest growing chocolate brand in the market, with sales up 12.5% year-on-year.
Last month, the Swiss chocolate manufacturer booked higher first-half sales and profits. CEO Ernst Tanner said Lindt would look to "build market share" through "new and innovative products in mature markets".
New Lindt Creation range to offer trade up opportunity for retailers
Leading Swiss Chocolatier, Lindt is launching the new Lindt Creation range, comprising of four decadent filled chocolate bars aimed at encouraging shoppers to upgrade their chocolate purchases and provide retailers with an opportunity to add value to their bars category.
Lindt Creation, is available in Divine Hazelnut, Velvety Vanilla Almond, Sumptuous Dark Orange and Luscious Caramel and has been developed to take advantage of the continued success of Lindt within the bars category. Lindt bars value sales are worth almost £30m and Lindt is the fastest growing chocolate brand in the market growing at 12.5% year on year (Nielsen MAT Value Share we 16.06.12).
The launch will be supported with a £2m marketing campaign including above and below the line communications, with strong TV support in September. Impactful branded POS will further drive sales in store. Retailers are advised to use the launch as an opportunity to expand their filled chocolate offering on shelf and premiumise their overall chocolate displays.
The Lindt Creation range allows retailers to offer their customers a new product that fits with their growing interest in filled bars, while increasing their own value sales. Launching the Creation range will help to draw continued interest to the bars category.
The marketing campaign is targeted towards driving awareness and trial, with a peak in September when the range will appear on national television. By stocking Creation retailers will be able to seize upon a significant opportunity to add value to their sales.
