Cegedim Relationship Management (CRM) and IMS Health will extend their present partnership to offer analytic, implementation and support services in support of the Mobile Intelligence cloud-based CRM suite.
The pre existing agreement between the two companies in Europe, which involves the OneKey Healthcare Prescriber (HCP) database, brick structure definitions, local data and data integration projects, will also be expanded as part of the expansion agreement.
IMS Health commercial effectiveness services president Chris Nickum said, "As our life sciences clients around the world reinvent their commercial models, they need to drive increased operating efficiencies - all while adapting to new regulatory requirements and addressing technology trends such as mobility, cloud computing, digital channels and big data."
Cegedim Relationship Management CEO Laurent Labrune said, "Together, we can perfectly accompany Life Sciences companies by implementing new innovative commercial paradigms through combined solutions that optimize and accelerate the alignment of sales forces and resources against key markets and targets."
IMS Health is a provider of information, services and technology for the healthcare industry while Cegedim Relationship Management provides pharmaceutical-specific CRM solutions and technology.
