UK cereal maker Dorset Cereals has entered a niche market with the launch of a line of Breakfast Pots.
This is the newest addition to the cereal maker's portfolio and proves innovation has been high on the firm's agenda, with the company launching a number of ranges in the last few months, including its Gloriously Nutty and Granola lines.
The new line, which is designed to be eaten at work, is targeting a specific niche - one which appears to be relatively untapped in the UK cereal market.
By filling this need, Dorset are able to charge quite a premium for the product at GBP0.99 (US$1.55) per 75g pot - a good GBP-volume ratio.
Source:
http://www.just-food.com/news/dorset-cereals-adds-breakfast-pots-to-range_id119504.aspx
