Players load the throwing arm with squirty cream, slide their head through the mask, and then 'watch the tension build'
Ahead of an Italian spring launch through licensing partners Editrice Giochi, Rocket will introduce its new Pie Face action game to the UK trade at Toy Fair later this month in association with.
Following the board game success of Would I Lie To You?, which returns for a new TV series on BBC One in the spring, Rocket's latest addition for children and families will be supported by a TV ad campaign and full PR programme in the second half of 2014.
In Pie Face, players load the throwing arm with squirty cream, slide their head through the mask, and then 'watch the tension build' as they turn the handles the required number of clicks.
"Rather than a variation on a theme, this is a unique product that is fun to play and simple to assemble," said Rocket's Graham Thornton.
Pie Face and other Rocket products will be at Toy Fair on the Esdevium Games' stand E109.
