Orkla Foods Sweden, through its Anamma division, has developed a new vegan burger for international fast-food chain McDonald's which will be launched in Sweden and Finland later this month.
The jointly developed burger from Anamma and McDonald's Food Team, which has been named as McVegan, will soon feature in the menu of the fast-food restaurant chain.
Orkla Foods Sweden sais that vegetarian and vegan are a strong trend with more and more people looking to eat plant-based food more than anything else in the present day.
The new vegan burger is based on soybean protein, a key ingredient from the plant kingdom, says the Orkla subsidiary.
The company noted that McVegan will have less impact on the climate compared to a non-vegetarian burger.
McDonalds food strategy head Staffan Ekstam said: “It is both fun and exciting that we have started cooperation with Orkla Foods Sweden and their brand Anamma.
“That means we can work with the best in the industry when it comes to vegan products, and that we can offer our guests a vegan burger developed in Sweden.
“Our ambition is that there will be something on our menu for all 400,000 guests visiting us every day and with Mc Vegan we are expanding our offer further.”
The burger has been trialed in Finland across few restaurants during the fall.
Anamma marketing manager Nina Sandström said that the new vegan burger gives more opportunity to discover how good and easy it is to consume vegan and at the same time, the climate pressure on the planet is reduced.
Orkla Foods Sweden acquired Anamma, a vegan brand in 2015 which makes soy-based dishes like vegan mince and burgers. Anamma targets consumers who aim to eat less meat or stay away from animal-based ingredients.
