Turkish juice company Dimes is revitalizing its broad Juice, Nectar and Still drinks (JNSD) portfolio with Tetra Prisma Aseptic packaging to take on multinational competitors.
According to a market research, there was a need to introduce new packaging with improved functionality and greater shelf appeal, so Dimes chose to re-launch its range of Tetra Prisma Aseptic, new packaging with clearly segmented product range progressively since 2006.
The shift from Tetra Brik Aseptic 1000 Slim to Tetra Prisma Aseptic 1000 Square was completed in 2011, and the total shift was realized in 2012.
In 2011, while the JNSD market in 1 lt carton packages has grown by only 4%, Dimes has shown a growth of 22% ( AC Nielsen), according to a report.
Dimes is a juice producer which offers juices, nectars, fortified products and still drinks under several sub-brands and exports to over 97 countries.
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