With a history of 55 years in Milan, the Salone del Mobile is recognised as one of the leading events for the furniture and interior design industry. Last April in Milan, Salone del Mobile.Milano witnessed a record number of 3,72,151 attendees. Of these, more than 24,000 visitors came from China, signifying China’s growing interest in design and high-standard furniture.
According to statistics, Italy is already the first importer of furniture and interior decoration products in China. The latest market data confirm the increasing business opportunities: in 2015, the Chinese market purchases of Italian furniture rose 23.6% and prospects are for even greater improvement, with growth expected to reach 40% by 2019.
To meet this request, Salone del Mobile.Milano brings to China the world excellence of interior design from Italian top furniture manufacturers, Italian lifestyle and a cultural experience.
The first edition of Salone del Mobile.Shanghai will be held from November 19 to 21 at the Shanghai Exhibition Centre, hosting the best that Italy has to offer in terms of design, furniture and trends to the industry.
Salone del Mobile.Milano President, Mr. Roberto Snaidero said, “I have always been convinced that a trade fair would be a fundamental step in developing this market. This is the right time for us to begin this adventure.”
Mr. Giovanni De Ponti, CEO of Federlegno Arredo Eventi Spa, added saying, “China prefers Italian furniture. The decision to bring Salone del Mobile to Shanghai reflects the increasing interest of Chinese consumers for Italian top-quality products.”
“Made in Italy” is already a trend in China. Talking about living spaces, the market is ready to understand the higher quality and design value of imported products, especially from a country rich of technical know-how, pioneering in terms of design and traditionally excelling in artisanal production skills like Italy. Chinese demand for products that fulfill their current need for high standard lifestyle will meet top design solutions at Salone del Mobile.Shanghai, which will present strongly selected Italian companies to high-quality visitors admitted to the event by invitation only.
Salone del Mobile.Shanghai is a new exciting and strategic ‘chapter’ in the long history of Salone del Mobile. Chinese operators of the industry are already very familiar with Salone del Mobile.Milano. In 2015, 22,600 Chinese professional visitors and media attended the 54th edition of the show in Milan.
The first edition of Salone del Mobile.Shanghai, will further underpin the already established bridge between China and Italy, creating an unrivalled international platform for the industry operators and media, conveying one single and key concept: excellence.
Master Classes devoted to key issues in architecture and design and featuring leading representatives of the Italian design world, will form an integral part of the Salone del Mobile.Shanghai.
The event will also feature SaloneSatellite, the launch pad for young designers under 35, a prime opportunity for interface between leading sectoral businesses and emerging young Chinese designers, increasingly making their mark at international level, and protagonists at the last SaloneSatellite in Milan.
While the proper exhibition will be reserved for sectoral manufacturers, several areas inside the exhibition space will be made over to leading proponents of the Made in Italy lifestyle, showcasing the best in Italian living.
