Lovefilm’s content deal with Channel 4 follows after it confirmed a deal with NBCUniversal for several shows.
The new deal with give Amazon members' access to stream British entertainment from Channel 4's on Demand (4oD) archive service.
The deal will enable members to stream popular shows like Peep Show, The Inbetweeners and Friday Night Dinner.
"Our TV offering has gone from strength to strength and this deal will bring even more iconic British content to the service," said Jim Buckle, managing director at Lovefilm. "We're proud to offer more diverse and exciting instant television programming to our members than any other subscription service."
The new content will be a part of a branded 4oD collection that will extend over time to feature more popular shows from Channel 4 like Shameless and The IT Crowd.
"We're very proud of our rich archive of shows on 4oD and we're delighted to find another platform for many of them on LOVEFiLM," said Sarah Rose, director of commercial and business development at Channel 4. "Our growing mix of classic comedy, drama and documentary spanning 30 years of broadcasting, complements LOVEFiLM's already diverse range of great programmes and films."
