US-based Inventure Foods has expanded its licensed Vidalia Brands snack food range with the launch of new Vidalia Kettle Potato Chips.
The first premium potato chip offerings feature flavor of real Vidalia onions, and is available in Sweet Onion and Sweet Onion Barbecue flavors.
Vidalia Kettle Potato Chips are sold in 4.5oz bags with a suggested retail price of $2.39 - $2.49 per package, and are currently in stores, featured alongside Vidalia onions in the fresh produce section of grocery stores across the US.
Inventure Foods senior vice president and general manager Steve Sklar said onion flavors have traditionally fared well in the snack food aisle.
"However, never before has a potato chip been seasoned with Vidalia sweet onions and, I must say, the result is tremendous. The sweetness of these unique onions pairs perfectly with a moderately-salted profile and a crunchy bite. Frankly, it's one of the most distinctive flavors we've ever developed," Sklar noted.
The chips are free of gluten and trans fats, and are naturally 30% lower in saturated fat, compared to traditional potato chips, the company claims.
