Beer major HEINEKEN USA has expanded its Strongbow Hard Cider brand with the launch of two new flavors - Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.
Strongbow Gold Apple Hard Cider has a balanced, crisp apple taste with the sweet and tart notes of the golden apple and hints of Honey crisp apple and pear. Strongbow Honey & Apple Hard Cider offers fresh apple taste and silky honey.
According to the company, both the ciders are gluten free, contains 5% ABV. The Gold Apple Hard Cider offers 172cal and the other variant offers 195cal per 11.2oz bottle.
HEINEKEN USA senior brand director Portfolio Brands Charles Van Es said that Strongbow offers a different kind of refreshment that sets the stage for a great time, day or night.
To support this launch, the beer maker will run traditional and paid media, digital, PR, and experiential marketing campaigns.
