Ruchi Soya, an Indian-based food company, is evaluating options to foray into the ready-to-cook segment, especially in the breakfast category.
A company source was quoted by Press Trust of India as saying, "Going forward, the company is planning to focus on branded products. We will soon enter into the ready-to-cook segment soon, especially in the breakfast category, that may be an integration of soya food."
Ruchi Soya is engaged in cooking oil, palm plantation and its products include soya foods, bakery fats and vanaspati products. The company operates five port-based refineries, three crushing plants, eight crushing and refining facilities, one refinery and vanaspati plant and two palm fruit processing facilities.
Commenting on the firm's future plans, Ruchi Soya Industries founder and managing director Dinesh Shahra said, "The company is planning to stress more on branded products, which will give us better margins. We are also planning to rebrand our existing products and venture into newer markets in the country."
"Going ahead, we will build a strong brand presence in the northern and eastern region of the country," he added.