To sustain its international growth strategy and with a view to remaining closer to its clients and consumers, the independent French company Silab is opening its fifth promoting platform Silab South East Asia in Singapore in January 2014.
An extension of Silab SA, this entity will be dedicated to both promoting the company's natural cosmetic active ingredients to all direct customers as well as managing distributors, current and future, for the whole South-East Asian territory.
Former area sales manager for Silab on the global market, Ms Fatima-Zahra Rzin will be responsible for this new structure. She has solid experience in the cosmetics industry as well as corporate scientific and marketing expertise.
Singapore was chosen by Silab with a view to setting up its office as close as possible to research centres belonging to the largest international cosmetics companies. This office will thus strengthen its position throughout the Asia Pacific zone while being supported by its network of local distributors.
This platform, as well as those that exist already in the United States (Silab Inc.), Brazil (Silab South America), South Korea (Silab South Korea) and China (Silab China), is under the responsibility of Mr Jean-Philippe Cosson, commercial and marketing director of Silab.