Kona Brewing Reduced The Weight of Its Bottles

Kona Brewing is all set to introduce its entire line of Kona brews in new 12oz bottle. The portfolio includes Longboard Island Lager, Big Wave Golden Ale, Fire Rock Pale Ale and all Aloha Series beers such as Wailua Wheat.

According to the US-based company, the bottle features the Hawaiian island chain as an embossed feature on the shoulder along with 'Liquid Aloha' lettering, complete with new labels and packaging.

As part of the pack re-design, the labels and packaging are reillustrated with updated design cues and the hand-drawn illustrations were sharpened. The labels are die-cut to add pop to natural elements.

The design of the new bottle has also slimmed down its overall profile, thereby making shipping better and less taxing on the planet, the company said.

In 2010, Kona Brewing reduced the weight of its bottles by 11%.