The Carrington Tea (Carrington Farms) has purchased tera'swhey, an organic whey protein based in Madison, Wisconsin for an undisclosed price.
Founded in 2009 and made from grass fed dairy cows in Wisconsin, tera's is the first and most complete line of USDA certified organic whey proteins in the U.S. – tera'swhey has sustained substantial year over year growth in the whey protein space since their inception.
Carrington Farms is a natural foods industry innovator that has pioneered the Simple.Clean.Real. philosophy for its products, distributed in retailers nationwide.
tera'swhey products and approach are very closely aligned with Carrington Farms' real food philosophy which embodies the ideals that the brand will only make the product if they would feel confident in feeding it to their own family.
The acquisition will help accelerate Carrington Farms' efforts to deliver protein powders that meet consumers' changing tastes and preferences.
The acquisition will also further Carrington Farms' efforts to drive innovation in the health and well-being space within the protein powder set, while giving the company even more access to supplement purchasing customers and channels.
The protein powders industry reached $855 million in sales and growing +3.9% according to 2017 SPINS data.
The Natural market is $132MM up +6.1% and MULO $713MM up +3.5%. These numbers represent an upswing in the use of protein in everyday life in the US. (Source: SPINS Data – Natural Channel, MULO and Total US Combo Data through 9/10/17)
Carrington Farms CEO David Eben said: "At Carrington Farms, we are always aiming to provide simple, clean and real products to our consumers and adding tera'swhey to our parent brand portfolio is a representation of our commitment as a leading natural foods company.
"Between the quality products and the respectable reputation the tera'swhey brand has already established, we could not be more excited to use our unique, innovative and prospective approach to really disrupt the protein powder and supplement category.
“The seamless matchup between tera's core values with Carrington's is one that brings great promise and we're thrilled to have the opportunity to propel tera's forward."
