LINPAC Packaging has developed a new range of domed pizza bases in order to address the problem of toppings tumbling to the bottom of the pack when pizzas are displayed vertically on the shelf.
The dome design helps to keep toppings evenly spread across the pizza which allows consumers to see the ingredients clearly.
The pizza bases, which are part of LINPAC Packaging's new Freshware range for the chilled retail prepared and convenience foods market, are manufactured from EPS and available with optional ventilation holes to prevent pizza dough from becoming soggy.
Linpac Packaging marketing manager Megan Ashcroft said a common problem associated with traditional flat pizza bases is that once they are stood vertically the toppings begin to slide down the face of the pizza, gathering at the bottom of the pack.
"The impact of food presentation is lost and retailers can miss out on potential sales. The novel dome shape of our new pizza bases solves this problem whilst still allowing retailers to make optimum use of shelf space."
"The novel dome shape of our new pizza bases solves this problem whilst still allowing retailers to make optimum use of shelf space," Ashcroft added.
The domed pizza bases are the second packaging solution to be developed for pizzas under the Freshware range. LINPAC partnered with a leading supermarket retailer to design and develop a pizza disc with a squared base to enable shingling of the pizza on the shelf.