More than 88% of the US soup market market was dominated by brands as against private labels, according to a report by Canadean Food.
The report titled "Consumer Trends in Soup Market in the US, 2011' showed branded dried soup (mixes) had a share of 94%, followed by frozen soup with 92.6%, canned/ambient soup with 90.2%, chilled soup with 88.7%.
Older consumers had a share of 26.5%, followed by mid-lifers with 13.4% share, while tween and early teens had the least share of 11.5%.
Male consumers had a slight edge over females with almost 52.3% share, while urban areas contributed the most with 70.2% share than rural areas.
Affluent income consumers contributed had 35.8% share, while moderate income individuals followed with 24% share.
Consumers educated up to tertiary - first stage level had 22.3% share, while those who had done their post secondary - non tertiary level of education followed contributing 22.2% to the market.
Time rich individuals had formed 38.9% of the market, while consumers with time to spare have the least share of 7.3%.
Busy lives was the trend that influenced 38.5% of the consumers in the country, followed by better value for money, which impacted 32.3% of the buyers.
More than 88% of the country's market was dominated by brands as against private labels
In terms of dollars, canned/ambient soup had a share of 77%, followed by dried soup (mixes) with 12%, chilled soup with 5%, uht soup with 4%, while frozen soup had the remaining share.
