Miu Miu arrives at a new destination in South Korea as the brand opens its' first store in Seongnam - the fifth city in the brand's development plan in the country, after Seoul, Busan, Incheon and Gyeonggi-do.
The store, designed by Architect Roberto Baciocchi, is located in the prestigious Bundang AK Plaza department store and holds ready-to-wear, leather goods and footwear collections, all displayed on a single level.
The entrance is aesthetically striking featuring a transparent crystal storefront and a backlit metal screen which, like stage curtains frames the window and steel-profiled light boxes.
The inside features full-height mirrors, walls covered in the iconic damask fabric and golden box-shaped furniture to display the collection.
Display counters with thin golden frames and elegant salons in damask fabric complete the environment and create an intimate, sophisticated atmosphere.
