Baskin-Robbins, a US-based chain of ice cream specialty shops, has launched a range of festive ice cream cakes, including new Too Cute Cupcake Cake and Clown Cone Party Round Cake.
According to the company, the new range has been launched to help guests celebrate birthdays nationwide as August is one of the most common birthday months of the year.
Guests can personalize each cake with any Baskin-Robbins ice cream flavor and cake combination, including Baskin-Robbins' new August Flavor of the Month, Oreo Nutty Salted Caramel, which is made with vanilla ice cream swirled with a salty caramel ribbon, Oreo cookie crumbles and honey-glazed peanut pieces.
Too Cute Cupcake Cake is the newest addition to Baskin-Robbins' lineup of birthday cakes. It is an oversized cupcake filled with ice cream and cake.
Clown Cone Party Round Cake features Baskin-Robbins' classic Clown Cones and sprinkles around the edge. Each Clown Cone can include a scoop of the guest's favorite ice cream flavor, while the inside is filled with the guest's choice of ice cream and cake flavors.
Baskin-Robbins' Oreo Nutty Salted Caramel Layered Sundae is made with three scoops of the August Flavor of the Month, Oreo Nutty Salted Caramel, caramel praline sauce, hot fudge, chopped Oreo cookie pieces and whipped cream.
The company is also offering the new Oreo 'N Caramel 31 Below, made with creamy vanilla soft serve blended with chopped Oreo cookie pieces and caramel topping.
The Oreo-inspired treats, including the Oreo 'N Caramel 31 Below made with Baskin-Robbins vanilla soft serve, and festive ice cream cakes will be available at participating Baskin-Robbins shops nationwide throughout the month of August. Also available in fresh-packed pints and quarts, ice customers can bring home the August Flavor of the Month, Oreo Nutty Salted Caramel.
Baskin-Robbins offers hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages at more than 7,000 retail shops in nearly 50 countries. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9bn.
