New online retailer WAE+ enjoyed a record December thanks to strong sales of toys.
It completed 35,000 orders in 2012, 11,000 of which were processed in December.
The Company also generated £1.2 million sales, which it says is an increase of 6,000 per cent over December 2011.
Ben Slater, Operations Director at WAE+, commented: "We had a record December thanks to consumers taking advantage of our recently-launched discounted toy range, which includes children’s favourites such as Playmobil and LEGO.
"We are now focusing on continued growth in 2013 and, to this end, are moving to a large 15,000 sq ft warehouse in Birmingham."
New features on the WAE+ website include a live price comparison function, enabling customers to price check core products against major retailers, and a simplified checkout process.
WAE+ caters to a variety of industries, including consumer electronics, office supplies, parts and components, toys and wholesale food and drink.
Headquartered in Birmingham, the retailer originally sold office supplies to thousands of businesses across the UK.
