Tangerine Confectionery, the UK firm behind Butterkist popcorn, is to launch ice lollies sold under its Sherbet Dib Dab brand.
UK ice cream maker Fredericks Dairies will manufacture the lollies under a licencing deal.
While Dib Dab's appeal is well-established amongst the UK's retro audience, Tangerine is hoping the new format will also appeal to young consumers.
The product is initially on sale at Asda stores. It will be sold in GBP1 (US$1.56) price-marked packs
Source:
http://www.just-food.com/news/tangerine-secures-fredericks-licencing-deal-for-dib-dab-lollies_id119542.aspx
