Toshiba Corporation today announced that it will launch a new line of high performance CompactFlash (CF) memory cards, the EXCERIA PRO series, expressly targeting the digital single lens reflex camera market. The initial line-up of 16GB, 32GB, 64GB cards will come to market in spring of 2013 and offer the world's highest level read and write speeds. EXCERIA PRO will position Toshiba to meet the demands of the high-end DSLR market, including high resolution image capture, sustained continuous shooting, HD video recording and high speed data transfers to other devices.
The EXCERIA PRO CF cards integrate Toshiba's high performance NAND flash memory and specially developed dedicated firmware. They achieve a read speed of 160MB/s and write speed of 150MB/s, the highest level yet reported.
The new cards are compliant with the CompactFlash Association (CFA) standard CompactFlash Specification Revision 6.0 and compatible with the UDMA7 high speed interface, ensuring they can support high performance DSLRs to the full. The cards are also compatible with the latest Video Performance Guarantee standard, VPG-20. VPG-20 secures Full HD video capture streams at a minimum write speed of 20MB/s for compatible host devices and recording media. VPG-20 enables high quality Full HD video capture at high frame rates with no dropped frames.
The market for DSLR is expected to grow by some 50 percent in the period 2012 to 2015 and demand for CF cards will grow with it. Toshiba aims to capture a 30 percent market share by 2015 by developing high performance memory cards.
