Nestlé Dreyer's Ice Cream, a part of Nestlé USA, is set to introduce Haagen-Dazs Gelato in seven Italian-inspired flavors.
The company stated that the Haagen-Dazs Gelato uses most essential ingredients such as Madagascar vanilla, Brazilian coffee, San Francisco sea salt, Oregon cherries and South African lemons.
The new range will include Stracciatella Gelato, Sea Salt Caramel Gelato, Dark Chocolate Chip Gelato, Vanilla Bean Gelato, Cappuccino Gelato, Limoncello Gelato and Black Cherry Amaretto Gelato.
Each flavor will be available in 14oz. cartons for a suggested retail price of $4.79, while the Sea Salt Caramel Gelato and Vanilla Bean Gelato will also be available in 3.6oz. cups for $1.49.
In addition, the products will be supported by television, print and online advertising, public relations, point of sale materials, a consumer promotion activities.
Nestle Dreyer's Ice Cream manufactures, markets and distributes a range of ice cream and frozen snacks under Dreyer's/Edy's Grand, Slow Churned, Dibs, MAXX, Outshine, Nestle Crunch, Drumstick, Butterfinger, Toll House, Push-Up, Frosty Paws, Eskimo Pie, Skinny Cow and Haagen-Dazs.
