Tetra Pak has supplied its Tetra Prisma Aseptic carton with DreamCap to the UK-based Fresh Marketing for the launch of its cereal brand Fuel’s range of ambient, milk-based breakfast drinks.
According to Tetra Pak, the ergonomically designed portion pack, Tetra Prisma Aseptic 330ml carton is easy to grip and carry on-the-go and has a re-sealable closure DreamCap.
Tetra Pak UK & Ireland marketing manager Andrew Smith said the company is aware that consumers are increasingly looking for portable, healthy breakfast options.
"We are delighted that Fuel chose to pack this innovative range in our Tetra Prisma Aseptic Cartons with DreamCap, a pack and closure combination that we designed specifically with the on-the-go consumer in mind," Smith said.
At present, liquid Fuel is offered nationwide in 500 Asda and 750 Tesco stores and wholesalers up and down the UK.
