Hero Nutritionals, a US-based maker of Yummi Bears, has added two sugar-free vitamins to its range of Yummi Bears, to help kids get essential nutrients without added sugar.
The new Yummi Bears Sugar Free Multi-Vitamin & Mineral is a sugar-free gummy vitamin with 16 key vitamins, minerals and nutrients. Yummi Bears Sugar Free Vitamin D3 provides essential vitamins including antioxidants A, C, and E, B-complex and important minerals for children, said the company.
Both the products, which naturally sweetened with lo han fruit and inulin fiber, are GMO-free..
Hero Nutritionals national sales and marketing manager Claire Polson said that the introduction of the all-natural, allergen-free, non-GMO Yummi Bear is leading the innovation curve towards new and improved offerings in this category.
"Additionally, the supplement alternative sweetener category grew by 10%, with the children's multi-vitamin category driving it at 23% growth as compared to 2011," added Polson.
Each bottle of Sugar Free Yummi Bears contains a 30 day supply and will be available in retailers such as Whole Foods, Vitamin Shoppe, Safeway, Raley's, CVS and other leading health food and grocery stores.
