Ahold USA has divided its marketing and merchandising roles into two, appointing Erik Keptner to the newly-created post of EVP, marketing.
The move is designed to provide "better support" to Ahold USA's local retail divisions, focusing on local needs and differentiation.
In his new role, Keptner will support local divisions as they develop and implement long-term marketing goals.
The company is continuing to recruit for an EVP of merchandising.
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Ahold USA appoints Erik Keptner as Executive Vice President, Marketing
Jul 18, 2012
Carlisle, Pennsylvania, United States - Ahold USA today announced the decision to split the former EVP of Marketing and Merchandising role into two positions to better support our strategy to grow as a company. With this new structure, Ahold USA will be better able to support the local retail divisions - Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle -- in delivering on their local needs in order to better differentiate themselves from competitors.
Ahold USA also announced that Erik Keptner has been promoted to the newly created position of Executive Vice President of Marketing, Ahold USA, effective immediately.
In his role, Keptner will report to Carl Schlicker, Chief Operating Officer of Ahold USA. He will be responsible for creating, developing, and implementing the long term marketing strategies in a manner that supports Ahold USA's growth ambitions and sales targets. He and his team will support the division teams in delivering a compelling brand and customer offer that drives sales and responds to the customers' needs, staying ahead of the competition.
Keptner began his career at Ahold companies in 1998 as a Consumer Research Analyst at GIANT/MARTIN'S. He has taken on several roles of increasing responsibility since, including Director ofConsumer Insight Data and SVP Advertising and Marketing at GIANT/MARTIN'S. Since 2010, Erik hasbeen the Senior Vice President, Marketing and Consumer Insights for Ahold USA.
"With more than 15 years of experience, Erik will be able to lead our teams as we focus on increasing customer loyalty," said Carl Schlicker, COO of Ahold USA. "He is passionate about the business and delivering to our customers in a way that will drive sales and respond to their needs."
Ahold USA is continuing to search for an Executive Vice President of Merchandising.
Original source: Ahold USA
