Software-as-a-service (SaaS) provider Appature and DKI have entered into a partnership agreement to provide data-driven relationship marketing (RM) for life sciences industries.
The partnership will deliver more robust, insight-based strategic RM outcomes by leveraging Appature's enablement of Big Data and cloud-based marketing platform and DKI's expertise in building meaningful relationship marketing strategies.
The partnership will also leverage DKI's expertise in using real-time analytics to empower action and generate positive results.
DKI founder and CEO Daniella Koren said the collaboration will enable the company to optimize communications in a nimble fashion based on insights informed by composite data.
"This is particularly true when compared to on-premise enterprise solutions that provide just one component such as campaign management and often have huge limitations when it comes to complete and agile data delivery," Koren added.
