Nestle's brand Nescafé Original is planning to launch a new limited edition pack as part of the promotional campaign.
Nescafe has decided start the TTL campaign which includes TV, outdoor, print advertising and in-store activation bouyed by the success of 2012 ad campaign which generated good volume sales.
Nestlé UK trade communications manager Graham Walker said the company wanted a real kick-start for Nescafé Original with new year and brought the new iconic brand back on screens with the new launch.
"We're confident that our multi-media campaign and the new label packs will help to remind the nation that the rich and full flavoured taste of Nescafé Original is ideal for the morning coffee occasion," Walker said.
Available on shelf from 1 January 2013, the new pack features a 'Good Morning' label.
According to the company, the limited edition label, a first for Nescafé Original will be availalbe on packs for 4 weeks, and will run across the Nescafé Original 100g, 200g and 300g jars.
