MoGo Sport, the maker of flavored mouth guards, announced that Bobby Dodd has joined the company as President. In this role, Bobby will oversee all sales, marketing, trade marketing, product development, distribution and partnership initiatives for the company worldwide.
Dodd brings more than 20 years of experience within the global consumer products and retail industry to his new role, including extensive sales relationships within the sports and retail sectors. He has held senior executive positions with leading branded organizations including Shock Doctor, Meow Mix and the Pillsbury Company.
Most recently, Dodd served as VP of Sales for Shock Doctor where he was responsible for brand and sales activities across all domestic channels of business including retail, military, mass and online retailers. Bobby played an integral role in the growth of both mouthguard sales and distribution, as well as significant growth of the Shock Doctor brand into new categories like sports medicine, padded apparel, baseball protective, ICE therapy, and cups and supporters.
Prior to starting his business career, Dodd spent four years in the US Air Force in Europe and the U.S.
“It’s a new day for MoGo. Bobby’s experience and leadership across a wide variety of consumer product industries will be a huge asset from day one to MoGo as we continue to build our brand’s domestic and international presence,” said Bruce Angus, founder and CEO of MoGo Sport. “We could not be more excited about the experiences and relationships within the sporting goods industry he brings.”
"I look forward to leading MoGo to greater growth in the years ahead. They pioneered the flavored mouthguard category which is now a substantial part of every retailer’s product mix,” Dodd said. "By focusing on the needs of the athlete, we can continue our goal of delivering high-performing products and value for all sports. I am excited about the potential of this brand, and cannot wait to work with our retail partners to usher in a new era of mutual, profitable growth!”
MoGo Mouthguards utilize a patent pending process that embeds the mouthguard material with natural flavor essences, without sugar, for flavor that will last an entire season, according the MoGo. MoGo can be used by athletes at all levels, from the professional ranks to the youngest youth leagues.
MoGo offers a range of flavored mouthguards that offer protection, comfort and performance. The American company makes all its MoGo mouthguards in the U.S.A using PolyFlav resins, which retain flavor for a year, meet FDA standards for food contact and are BPA Free. PolyFlav flavorants and flavor enhancing agents are approved for food products.
