General Motors (GM) had named Craig Bierley as the new advertising director of Cadillac brand, which was Molly Peck before.
Molly Peck will replace Kevin Mayer as the advertising director of Chevrolet brand. Kevin Mayer left GM last summer and was the vice president of Volkswagen in American market.
It is said that Craig Bierley has worked in GM for 20 years, who once was GM’s financial analyst, marketing director of Pontiac brand, product manager of GMC and Buick brand and so on. He has abundant experiences in marketing means and channel access.
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