Where Food Comes From, the most trusted resource for third-party verification of food production practices, today announced the expansion of Labatt Food Service's Native American Beef line, a Where Food Comes From Source Verified brand, to include beef raised by Jicarilla Apache ranchers.
As a result of the expansion, the Native American Beef brand has been endorsed by the Jicarilla Apache Nation and is now available for purchase at the Jicarilla Super Market in Dulce, New Mexico.
All products carrying the Native American Beef brand are certified under Where Food Comes From's industry-leading source verification program and traceable to approved Native American producers and cattle born and raised on reservation lands.
"We are proud to work in cooperation with the Jicarilla Apache Nation to create opportunities for enterprise and together facilitate the ability for these hard working families to market their premium cattle," said Ken Monacelli, Branch Manager Labatt Food Service Albuquerque.
Labatt Food Service continues to work with Where Food Comes From on Source Verified Beef programs, which consistently provide consumers with the highest quality Premium Beef that is 100% traceable back to the producers. "The continued growth of the Native American Beef brand is a testament to the dedication of the families and the quality of the beef," said John Saunders, Chairman and CEO of Where Food Comes From, Inc. "This is an ideal way to support Native American ranchers and communities while continuing to offer consumers authentic information about the families behind their food."
